Thanks to the hard work of our volunteers, and the reputation the tournament has developed among softball players and the Asian community, the Formosan Cup Softball Tournament has experienced tremendous growth over the years.
Fans and friends of the teams are drawn to the competitive softball as well as to the crowd pleasing home-run derby. Family and kids of the players and those from the neighbourhood can join the Kids event. The number of people participating in the Tournament is estimated to be more than 1,500, including more than 1000 fans/friends of participating teams.
The main objectives of the TCAT are to
The 2012 executives of the TCAT are Mr. Philip Wu, president, Mr. Jeffrey Chien, VP External, and Ms. Grace Buie, VP Internal. The Formosan Cup Division (FCD) of the TCAT, a pseudo independent division, organizes and executes all aspects of the Formosan Cup activities. Wayne Hong, Chair of the FCD, has been a long time participant and volunteer of Formosan Cup. This year the FCD has assembled an executive team of previous tournament participants in addition to the FCD advisors. The FCD team members bring years of experience managing, organizing, running and marketing the Formosan Cup Softball Tournament. The management team of the Formosan Cup is excited with the growth and is continually looking for opportunities to improve and expand the tournament.
The storied existence of the Formosan Cup
The growth of the tournament has stretched past the Taiwanese community and extended to all Asian ethnicities and the number of participants have continually grown year over year with players ranging from all ages and skill levels.
2012 also marked the first year that we embarked on a new partnership with one of the three major governing bodies for Canadian Slo-Pitch activities, Slo-Pitch National (SPN). SPN is the largest of such organization as they regulate and sanction over 950 provincial qualifying tournaments each season across Canada. In addition, SPN affiliation also encompasses accidental and liability insurance coverage to all teams, players, coaches and umpires participating in the Formosan Cup. It was also with great honour that the Formosan Cup was nominated and won the SPN Tournament of the Year. This award was presented to the Formosan Cup Committee based on how effectively the tournament was organized overall, the great level of sportsmanship displayed by all teams and due to the dedicated volunteers that helped with the tournament operations during the weekend.
The ability to re-establish your brand through logo and product placement at a first class tournament.
The ability to reach a key age demographic. The majority of the participants fall between the age groups who are generally the key household decision makers. In 2012, 72% of our players fell between the age ranges of 20-34.
Having a market reach all over the Greater Toronto Area. The participants of the Formosan Cup range from one end of the GTA to the other. However, the highest concentration of the populace resides in the City of Toronto and York Region. We also have teams travel from the United States to take part in the event.
The ability to strengthen your brand by associating your company with the Formosan Cup which is a leader within their market and widely recognized as a premier event. The Formosan Cup has strived every year on the endorsements of its participants and has continually grown because of positive word of mouth. The ability to capitalize on the impressions left on every Formosan Cup participant after each year can also be leveraged towards your company’s marketing initiatives.